Pricing
Every engagement is scoped in writing before anything starts. No open-ended hourly billing, no surprises on the invoice.
Websites
Project-based, quoted up front. Ad spend, third-party tools, and licensing are billed separately at cost.
| Feature | Launch $3,500 | Most chosen Growth $8,500 | Authority $16,000+ |
|---|---|---|---|
| Pages | Up to 5 | Up to 12, plus 2 landing pages | 20+, including service and location pages, plus 5 landing pages |
| Design | Conversion framework, branded to you | Fully custom | Fully custom, with a brand refresh |
| Copy | You provide it, we polish it | We write it | We write it, plus messaging strategy |
| Lead capture | Forms, GA4 and GTM | Everything in Launch, plus CRM integration and call tracking | Everything in Growth, plus routing, booking, and lead scoring |
| SEO | On-page | On-page, schema, Google Business sync | Full technical and local buildout |
| Timeline | 3 weeks | 5–6 weeks | 8–10 weeks |
| Revisions | Unlimited to launch, included | Unlimited to launch, included | Unlimited to launch, included |
Unlimited revisions through launch, on every tier. Revisions refine agreed scope. New pages, new features, or a change of direction after design approval are quoted separately.
Standalone landing pages are $1,500 each, or $1,200 each in packs of three.
Care Plans
Keeps your site fast, secure, and current after launch. Response is same business day on both plans.
| Feature | Care $179/mo | Most chosen Care+ $349/mo |
|---|---|---|
| Hosting, SSL, backups, security | Included | Included |
| Updates, applied as released | Included | Included |
| Uptime and speed monitoring | Included | Included |
| Performance report | Not included | Monthly |
| CRO review and roadmap | Not included | Quarterly |
| Edit queue | Standard | Priority |
Edits
Billed separately from your plan. Anything under 15 minutes is free, and every estimate is approved in writing before work begins.
| Block | Rate |
|---|---|
| Ad hoc | $150/hr |
| 5 hours prepaid | $135/hr |
| 10 hours prepaid | $125/hr |
| 20 hours prepaid | $110/hr |
Prepaid blocks roll over for 90 days.
Paid Advertising
These are management fees. Ad spend is paid directly by you to Google, Meta, or the platform — on your card, never ours.
| Feature | Spark $1,000/mo | Ignite $1,750/mo | Most chosen Accelerate $3,000/mo | Dominate $4,750/mo | Enterprise % of spend |
|---|---|---|---|---|---|
| Ad spend | Up to $4K | $4K–$12K | $12K–$30K | $30K–$50K | $50K+ |
| Platforms | 1 | 1 | 2 | 3+ | Unlimited |
| Ad copy | Included | Included | Included | Included | Included |
| Creative direction | Not included | Quarterly brief | Monthly brief and feedback | Bi-weekly brief and testing roadmap | Full creative strategy and vendor management |
| Landing pages | Not included | 1 per quarter | 1 per month | 2 per month | Unlimited, plus a testing program |
| Strategy | Not included | Monthly call | Monthly call and planning | Bi-weekly strategy | Monthly QBR and annual planning |
| Reporting | Monthly | Monthly | Bi-weekly | Weekly | Weekly, plus custom dashboards |
Included at every tier
- Unlimited campaigns
- Continuous optimization
- Slack access
- Same or next business day response
- Live dashboard
- Conversion tracking maintenance
Creative policy
You produce the assets. We tell you exactly what to produce, and why.
Creative assets are client-provided at all tiers. From Ignite up, you receive creative direction — a written brief covering concepts, hooks, formats, per-placement specs, and the test hypothesis behind each one. Your first brief is delivered during onboarding.
If producing assets isn’t realistic in-house, there are two routes: a referral to vetted freelancers for photo, video, and motion at their own rates, or a Creative Sprint — a directed half-day shoot that yields roughly a quarter’s worth of assets, from $1,500–$2,500.
Enterprise Rates
Above $50K in monthly ad spend, management moves to a percentage of media. The rate declines as spend grows.
| Monthly ad spend | Rate | Effective fee |
|---|---|---|
| $50K–$100K | 9.0% | $4,500–$9,000 |
| $100K–$250K | 7.5% | $7,500–$18,750 |
| $250K+ | 6.0% | $15,000+ |
Applied to total prior-month media spend, recalculated and invoiced monthly.
Passed through at cost
- Media spend
- Third-party tools — call tracking, attribution, stock and licensing
- Influencer and creator fees
No markup on any of it.
What’s included
- Media buying across all platforms
- A dedicated team — strategist, buyer, and analyst
- Full creative strategy and vendor management
- Custom Looker Studio dashboards, server-side tracking, offline conversion imports
- Quarterly incrementality or geo-holdout testing
- Unlimited landing pages and a CRO roadmap
- Weekly reporting, monthly QBR, annual planning
Enterprise runs on a 6-month initial term, then 60 days’ notice — the one exception to month-to-month, because team commitments are made against the account.
Onboarding
A one-time fee on advertising engagements. This is genuinely front-loaded work — most of the first quarter’s labor sits here.
$1,500
All advertising tiers
$3,500
Enterprise
$0
Waived, either way below
Covers your account audit, conversion tracking architecture, pixel and CAPI setup, audience builds, and your first creative brief.
Waived when you either
- Commit to three months upfront, or
- Bundle with any website tier
If a waived engagement ends inside 90 days, the onboarding fee is added to the final invoice. Enterprise onboarding isn’t waivable, though it can be credited against month one.
05Best value
Launch & Scale
Build a website and run ads together, and the build costs 35% less — spread across six months, with onboarding waived. No five-figure invoice up front.
For example — a Growth website plus Accelerate ads
Bought separately
- Website build$8,500
- Onboarding$1,500
- Ads, 6 months$18,000
Total$28,000
Bundled
- Website build, 35% off$5,525
- OnboardingWaived
- Ads, 6 months$18,000
Total$23,525
You save $4,475
Months 1–6$3,921/mo
Month 7 onward$3,000/mo + Care Plan
How It Works
Changing tiers
- Upgrade any time — effective immediately, prorated for the current month
- No new onboarding fee when moving up a tier, ever
- Downgrade takes effect the following cycle, with no penalty
- On Spark, we review together at 90 days using your own dashboard
Billing
- Month-to-month — cancel any time
- We recommend a 90-day runway on ads, because that’s how long the algorithms take to learn
- Ad spend is billed to you directly by the platform
- Anything outside your tier’s scope is $150/hr, quoted and approved before work starts
Not sure which tier fits? — book a free consultation and we’ll scope it together.